Great brand photography doesn’t stand still - it moves.
That was the creative foundation behind our latest collaboration with We Are Social, a dynamic photography campaign for Adidas that celebrated movement, momentum, and the power of Canadian athletic excellence. Archipelago partnered on three distinct photo series, each spotlighting standout Adidas Athletes Matthew Knies, Audrey Leduc, and Skylar Park, capturing the unique energy they bring to their respective sports and the apparel that powers their performance.
From the start, we knew this campaign called for a photographer who could match both the scale of the brand and the nuance of the athletes’ stories. Enter Christine Do. With her refined creative eye and deep understanding of Adidas’ visual language, Christine delivered imagery that was bold, authentic, and unmistakably impactful, bringing each series to life with style and intention.
The result was a national campaign that extended well beyond social. The final photographs were featured as in-store print ads at retailers across Canada, placing Canadian talent front and center.
Looking ahead to the 2026 FIFA World Cup, set to take place across Canada, Mexico, and the United States, the campaign also captured each athlete with the iconic Adidas Trionda World Cup ball, a subtle but meaningful nod to what’s on the horizon. A celebration of sport, community, and Canadian athletes supporting one another on a global stage.
At Archipelago, we believe the strongest campaigns are built on collaboration, creativity, and a deep respect for the stories behind the talent. This project was a perfect example of what’s possible when all three come together.
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