DX3 Discussion Panel

Client:

Amazon Canada

Agency:

Services:

Full Service Production

Year:

2022

Archipelago worked the Amazon Ads team to service a 30-minute, multi-location panel discussion. The virtual event featured Uri Gorodzinsky, Amazon Ads Canada’s Country Manager and Michael Oliver, BMW Group Canada’s National Manager, both filmed at Archipelago’s Toronto studio, in conversation with Jennifer Douglas, Head of Audience and Analytics at Media Exports, being filmed, and streaming in live from Montreal. The discussion covered how Media Exports and BMW Group Canada leveraged Amazon Ads helpful tools and analytics to execute on a successful BMW digital ad campaign.