A&W - Think With Google

Client: Google

Services: Video Design, Video Production

Year: 2019

Link: www.thinkwithgoogle.com

When the team at A&W Canada first tried the Beyond Meat burger, β€œit was love at first bite.” They were determined to be the first to bring it to Canada, so they turned to YouTube to develop a custom audience strategy to generate awareness for the plant-based burger with the right people, and then encourage them to come into the restaurant to try it. The result was a hugely successful product launch - watch this video to see how they did it.